FirstCry Franchise Cost and Other Requirements
- November 20, 2025
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FirstCry Franchise Cost and Other Requirements
FirstCry is one of the leading e-commerce companies in India. It specializes in newborn, baby and kids’ products like diapers, clothing, toys and feeding accessories. If you are interested in a franchise that deals with baby and children's products, then you can consider opting for the FirstCry franchise India. In this blog post, we shall discuss FirstCry franchise cost in India and other requirements.
About FirstCry: Year of Establishment, Founders & Headquarters
BrainBees Solutions Limited, doing business as FirstCry, is a large e-commerce company that focuses on infant, maternity and children’s products. It is an Indian multinational retail company with its headquarters in Pune, Maharashtra. FirstCry was founded in 2010. It sells products through its website, mobile app and more than 1,000 stores, which operate under brand names FirstCry and BabyHug.
The founders of this company are Supam Maheshwari and Amitava Saha.
The CEO of FirstCry is founder Supam Maheshwari. He is also the Managing Director of the company. The other founder of FirstCry Amitava Saha is also the co-founder and CEO of XpressBees.
FirstCry launched its e-commerce platform www.firstcry.com, in 2010, as an online retailer of babycare, maternity care and kids products. Then, in 2011, to reach more customers, it entered offline retail through franchise-owned stores, starting from Tier-2 and Tier-3 cities and towns.
FirstCry opened its IPO for subscription from 6 August - 8 August 2024, with the shares subsequently listing on both the Bombay Stock Exchange and National Stock Exchange on 13 August 2024.
List of Products Available on FirstCry
Popular product offerings of FirstCry include the following:
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Learning toys, games, action figures and character themed toys.
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Strollers, car seats, carriers and baby walkers.
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High chairs, bouncers, rockers and swings.
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Bodysuits, onesies and frocks among other clothing items for newborns and children.
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Shoes for children and newborns.
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Diapers and baby wipes.
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Skincare and Bath products for baby's delicate skin like baby oils, soaps and creams.
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Nursing pads, pumps and nutritional supplements for new mothers.
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Clothing and accessories for pregnant and postpartum women.
FirstCry Franchise Details: Franchise Model and Cost
FirstCry franchise model is franchise-owned and company-operated (FOCO) model. Under this model, a one-time FirstCry franchise investment is made by the franchisee. This investment goes towards the outlet’s infrastructure and establishment. The franchisor (FirstCry) handles the franchise’s day to day operations like inventory, marketing, staff, etc.
According to sources available online, the overall Firstcry franchise cost is between Rs. 35 lakhs to Rs. 50 lakhs. Out of this cost, the Firstcry franchise fee alone is estimated between Rs. 3 lakhs to Rs. 5 lakhs. For accurate and updated Firstcry franchise requirements, we recommend you to get in direct touch with the company’s official franchise team.
FirstCry franchise reviews are generally positive. Many franchisees are satisfied with the brand’s support and reputation. If you want to learn how to complete the FirstCry franchise apply online process, then check out the next section where we explain all the required steps you need to complete.
How to Apply for FirstCry Franchise?
For FirstCry franchise apply online, several steps are involved. Below, we have explained each and every essential step you need to complete to apply for the franchise successfully.:-
Step 1:- Visit the official website of FirstCry @ www.firstcry.com.
Step 2:- Once you are on the homepage, click on “BECOME OUR FRANCHISE STORE”. This option is available on the right side of the bottom of the page.
Step 3:- Now, a new page will be displayed on your screen. On this page, the FirstCry franchise inquiry form will be visible.
Step 4:- In the form, you must enter all the necessary details like your first name, last name, state, city, mobile number, email address, the type of store you want to open (firstcry store, babyhug store, cutewalk store or babyoye store) and available capital. Minimum capital required is Rs. 35 lakhs to Rs. 50 lakhs in the options.
Step 5:- In the form, you must also describe yourself, your profession/business, why you want the franchise of FirstCry, etc.
Step 6:- Then, you must also answer, “How did you hear about us?”.
Step 7:- Now, you must enter the Captcha code correctly.
Step 8:- Finally, click on the “Submit” button to submit the franchise form successfully.
After completing all the necessary steps mentioned above, you must wait for the franchise team of FirstCry to get in touch with you to discuss the franchise details, including total investment, required space area, franchise fee, etc.
Conclusion
FirstCry is one of the top e-commerce companies in India focused on offering products for newborn, baby, kids and mothers. It sells a wide range of products including frocks, onesies and shoes for children and newborns, diapers, baby wipes, baby oil, soap, cream, nursing pads and nutritional supplements for mothers, etc. If you want to invest in a franchise for kids and newborns, you can go for the franchise of FirstCry.
This franchise follows a franchise-owned, company-operated (FOCO) model. Under this model, the franchisee makes a one-time investment for infrastructure and establishment of the FirstCry outlet. The franchisor, FirstCry, is responsible for the day-to-day operations of the franchise.
In case you need professional assistance in registering a business in India, you can connect with our business registration and compliance experts at Registrationwala. We will help you in fulfilling all the legal formalities and regulatory requirements (such as company registration, GST registration, etc.) for operating a business in India successfully!
Frequently Asked Questions (FAQs)
Q1. Does FirstCry provide franchises?
A. Yes, FirstCry provides franchise opportunities to entrepreneurs in India.
Q2. Where are the FirstCry headquarters?
A. FirstCry headquarters are located in Pune, Maharashtra. Its address is: Survey No 338, Rajshree Business Park, Plot No 114, Tadiwala Rd, nr. Sohrab Hall, Sangamvadi, Pune, Maharashtra 411001.
Q3. In which year was FirstCry founded?
A. FirstCry was founded in 2010.
Q4. What is FirstCry franchise profit margin?
A. FirstCry franchise profit margin is generally between 15-20% net profit.
Q5. Who are the founders of FirstCry?
A. FirstCry founders are Supam Maheshwari and Amitava Saha.
Q6. Who is FirstCry Managing Director?
A. The Managing Director of FirstCry is Supam Maheshwari. He is also the FirstCry CEO.
Q7. Is FirstCry owned by Tata?
A. No, FirstCry is not owned by Tata. It is owned by Brainbees Solutions Limited.
Q8. Is FirstCry a publicly traded company?
A. Yes, FirstCry is a publicly traded company. It was listed on the Bombay Stock Exchange and National Stock Exchange on 13 August 2024 after an initial public offering.
Disclaimer: While we have made every effort to provide accurate and latest information in this article, we do not guarantee the 100% completeness or accuracy of the information. This content is for informational purposes only and should not be treated as business, legal or financial advice.
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