Amul Franchise: Cost, Types and Process

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Amul Franchise: Cost, Types and Process

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AMUL stands for Anand Milk Union Limited. It is the largest and the most popular dairy brand in India. Therefore, many individuals are willing to own its franchise. If you are interested in operating an Amul Franchise, check out this blog post.

About Amul

Amul was established in 1946, making it one of the oldest dairy brands in India. It is owned by the cooperative society, Gujarat Cooperative Milk Marketing Federation, based in Anand, Gujarat. Amul provides a wide range of dairy products like milk, ghee, butter, cheese and ice cream. In addition to this, it also provides chocolates, kaju katli and rasmalai. 

Amul milk franchise is often #1 franchise choice for franchise operators. It allows them to get an opportunity to be associated with a well-reputed brand and cater to a large customer base that takes delight in consuming dairy items. The brand value of Amul is estimated at $4.1 billion.

Founder of Amul

Amul Founder was Tribhuvandas Kishibhai Patel (22 October 1903 - 3 June 1994). He founded the Amul brand in 1946 and served as the chairman until his retirement in the 1970s. He played a crucial role in revolutionizing the dairy industry of India. 

Initially, Kishibhai Patel hired Verghese Kurien (26 November 1921 – 9 September 2012) as the general manager in 1949. During his period as a general manager, Kurien guided technical and marketing efforts of the cooperative. 

Following Kishibhai Patel’s demise in 1994, Kurien became Amul’s chairman for a brief period. Kurien is often credited with the success of Amul’s marketing.

Types of Amul Franchises

Here are the major types of Amul milk franchise in India:

Amul Preferred Outlet:

This is a retail outlet where you can sell products like milk, cheese, ice cream, butter, chocolates and beverages. For residential areas, markets and malls, APO is considered a suitable franchise option. For setup, interior and equipment, the investment cost ranges from Rs. 2 lakhs to 6 lakhs. Profit margins are 2.5% on pouch milk, 10% on milk products and 20% on ice cream.

Amul Kiosk:

This is basically a small stall where you can sell Amul’s frozen products and dairy products. It can be set up by those who don’t want to opt for APO. For railway stations, commercial areas and bus stops, an Amul Kiosk is ideal. Its profit margins are similar to APO. However, you need to invest less money compared to an APO. Generally, an investment ranging from Rs. 2 lakhs to 4 lakhs is required for Amul Kiosk.

Amul Milk Booth:

It only sells Amul milk and dairy products. For areas like school, residential areas and societies, you can set up an Amul milk booth. It requires less investment compared to APO and Kiosk. Generally, you need 1.5-3 lakhs for investment. It is important to note that the profit margins are lower than other outlets since limited products are sold and the storage space is also limited. However, the milk booth ensures daily sales.

Amul Distributorship:

It is a large-scale business. In this, you get to work as a distributor and supply Amul products to retail stores of the brand across specific areas. For operating Amul Distributorship, it is essential to have a warehouse and a wide delivery network. This kind of franchise can cost between Rs. 5 lakhs to 10 lakhs since you require storage space, transportation and products in bulk. The earning entirely depends on the bulk products distribution.

Amul Franchise Cost 

Amul milk franchise can be a rewarding business opportunity, with franchise costs varying from Rs. 1.5 to Rs. 10 lakhs based on the type of franchise you choose. 

How to Apply for Amul Franchise?

Here are the steps you need to follow to apply for a franchise of Amul India:

Step 1: Visit the official website of Amul.

Step 2: Once you are on the homepage, go to the ‘B2B’ section and then click on ‘Amul Parlours’ option.
Step 3: Now, you can reach out to an Amul representative via email ID or Amul milk franchise contact number available on the website.

Step 4: Now, download and fill Amul milk Franchise form, share preferred location details, investment you can make and store space available for opening the franchise. 

Step 5: After submitting the form, wait for approval. Amul will review the details in your application and determine whether to approve it or not.

Step 6: Next, you need to sign an Amul franchise agreement and submit all the required documents.

Step 7: Once your Amul franchise registration is complete, you will receive branding materials and stock supplies.

After fulfilling all the above-mentioned steps, you will be able to set up your own Amul milk franchise successfully. 

Conclusion

Amul is one of the best dairy brands in India. Its brand value is estimated at $4.1 billion. Many individuals choose to open Amul franchises to take advantage of the brand's strong reputation among consumers. To start an Amul milk franchise, you first need to choose from several types of franchises: preferred outlet, kiosk, milk booth or distributorship. Next, you need to visit the official Amul website to connect with the Amul team and complete the application form. If your application is accepted, you will need to sign a franchise agreement. Following this, you will receive branding materials and stock supplies necessary for launching your Amul franchise business smoothly. 

If you need assistance in setting up a franchise business in India, don’t hesitate to connect with the Registrationwala expert team! We will help you fulfill all the legal and regulatory requirements. 

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Frequently Asked Questions (FAQs)

Q1. Who was the founder of Amul?

A. The founder of Amul was Tribhuvandas Kishibhai Patel (22 October 1903 - 3 June 1994).

Q2. What is the brand value of Amul?

A. The brand value of Amul is estimated at $4.1 billion.

Q3. How can I start an Amul Franchise?

A. Visit the official Amul website, and connect with the Amul franchise team via email or phone number mentioned on the website. Then, fill out the franchise application form. If your application is accepted, you will need to sign a franchise agreement. After that, you can start a franchise of Amul successfully.

Q4. What is the cheapest Amul franchise?

A. Amul Milk Booth is the cheapest Amul franchise. It requires an initial investment between Rs. 1.5 lakhs to 3 lakhs.

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