IEPFA & IPPB to Launch Phase 2 of “Niveshak Didi” - MCA

• 09 Apr 2025
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The Ministry of Corporate Affairs' Investor Education and Protection Fund Authority (IEPFA) and the Department of Posts' India Post Payments Bank (IPPB) have signed a Memorandum of Agreement (MoA) to jointly launch Phase 2 of the "Niveshak Didi" initiative. This marks a significant step toward financial inclusion and rural empowerment. 

Through grassroots mobilization and community-driven education, this strategic partnership envisions to increase financial literacy among women belonging to the underprivileged, rural, and semi-urban areas. 

About Niveshak Didi Initiative

Niveshak Didi is a one-of-its-kind program that prepares female postal workers and community leaders to serve as financial educators in their communities. During Phase 1, more than 55000 people participated in IPPB Financial Literacy Camps across India. Out of all the participants, nearly 60% of them were female, and the majority of them were young and employed. Two out of three of these recipients were from deep rural areas to ensure maximum penetration at the grassroots levels.

In this new phase i.e., phase 2, more than 4,000 financial literacy camps will be put up throughout India. The new phase will build on the achievements of Phase 1. About 40,000 female postal workers who have received training as Niveshak Didis will be in charge of these camps. They will lead workshops on digital banking tools, fraud awareness, savings practices, and ethical investing.

The mission behind the initiative was highlighted by Lt Col Aditya Sinha (Retd.), GM, IEPFA. He said that, “Niveshak Didi goes beyond being a campaign. It drives a grassroots movement that delivers financial knowledge directly to the last mile. We aim to empower rural women with the skills and confidence to make informed financial decisions. By partnering with IPPB, we ensure that awareness turns into action and that financial education becomes a catalyst for real community transformation. We believe that when women gain financial literacy, entire families and communities benefit.”

About IEPFA

The Investor Education and Protection Fund Authority (IEPFA) is a statutory body that functions under the Ministry of Corporate Affairs. It was brought into existence with a key goal to make sure that investors across India stay protected and informed.

The importance of IEPFA continues to grow in the financial world of today, where goods and services are continuously changing. This institution is essential in creating financial literacy because it helps people realize how important it is to manage their personal finances.

IEPFA makes sure that no one stays behind on the path to financial empowerment by interacting with these communities. The goal of IEPFA is to create a financially conscious and self-assured India where everyone, regardless of background, has the resources and information necessary to safeguard their financial destiny. 

About IPPB

The Government of India set up India Post Payments Bank (IPPB) under the Department of Posts, Ministry of Communication. It officially launched the IPPB on September 1, 2018. IPPB aims to make banking simple, affordable, and trustworthy for every Indian. This is true especially for those living in remote and underserved areas.

To expand financial access, IPPB leverages the vast postal network of around 1.65 lakh post offices (with nearly 1.4 lakh in rural areas) and approximately 3 lakh postal employees to reach even the most remote corners of the country. IPPB has built its operating model on the India Stack framework, delivering paperless, cashless, and presence-less banking through smartphones integrated with core banking systems and biometric devices.

Focused on user-friendly and cost-effective banking, IPPB provides services in 13 regional languages, catering to over 11 crore customers across 5.57 lakh villages and towns. IPPB, through its innovative doorstep approach, aims to support the move toward a less-cash economy and help bring the Digital India vision to life, so that every citizen has the tools and opportunities to become financially empowered.

Source: PIB