Bajaj Allianz General Insurance Transitions To Bajaj General Insurance

• 10 Oct 2025
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With immediate effect, Bajaj Finserv has rebranded its insurance businesses as Bajaj General Insurance and Bajaj Life Insurance. This change comes after Bajaj Group's signing of a Share Purchase Agreement (SPA) earlier this year for acquisition of Allianz SE’s 26 percent stake in its general and life insurance joint ventures. 

This acquisition will increase the ownership of Bajaj from 74 percent to 100 percent. The rebranding includes a new campaign and identity: “100 percent Bajaj. Made in India. Made for India. Made by India.” This slogan shows the commitment of the group when it comes to trust, fairness towards customers, transparency and supporting India's growth.

Chairman and Managing Director of Bajaj Finserv, Sanjiv Bajaj, said, “The rebranding goes beyond a mere change of name. It brings to life Bajaj Finserv’s vision of giving wings to every Indian to fulfil their aspirations while remaining financially protected. At the core lies our belief in building responsible businesses that are ‘Made in India. Made for India. Made by India’. This is a defining moment in the strategic transformation of both our insurance businesses. The journey towards being ‘100 per cent Bajaj’ reaffirms our long-standing commitment to supporting the nation’s growth and making financial protection accessible and inclusive for all. We thank the regulators and all authorities for their support.”

All the necessary approvals have been given to the Bajaj Group, including from the Registrar of Companies, the Insurance Regulatory and Development Authority of India and the Competition Commission of India. It is expected that the acquisition of shares under the SPA will be completed in the coming months. This will make both insurance entities wholly owned by the group.

For almost two and a half decades, both Bajaj General Insurance and Bajaj Life Insurance have provided a range of life, asset and health protection solutions to millions of their customers. Both the companies are utilizing technology, including artificial intelligence, in order to improve customer engagement and deliver value.

After the acquisition, Bajaj Group and Allianz SE’s joint venture agreement will be terminated. Allianz will be reclassified from ‘Promoter’ to ‘Investor’ upon the completion of the first tranche acquisition of at least 6.1 per cent.

Source: BWMarketingWorld