LIC Launches ‘MyLIC’ and ‘Super Sales Saathi’ Mobile Applications

• 16 Apr 2026
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On 15 April 2026, Shri. M. Nagaraju, IAS, Secretary, Department of Financial Services, Ministry of Finance, launched the new LIC’s Customer App called ‘MyLIC’ and the mobile App for the sales intermediaries called ‘LIC’s Super Sales Saathi’. The launch event was attended by CEO & MD Shri R. Doraiswamy, Managing Directors Shri Dinesh Pant, Shri Ratnakar Patnaik, and Shri R. Chander along with the senior management of LIC of India in Mumbai, Maharashtra.

LIC’s apps play an important role in improving service efficiency and keeping up with the changing life insurance market trends. The MyLIC app combines policy services, claims support, payments, documents and customer interaction into one easy-to-use platform. It helps reduce paperwork to a great extent and allows policyholders to manage their policies much more easily. 

The LIC Super Sales Saathi app helps LIC’s intermediaries and field staff work more efficiently as well as confidently. It supports them from onboarding to servicing by empowering them with digital tools for marketing insights, performance tracking, customer insights and policy management.

Salient Features of MyLIC App

The key features of the MyLIC app are:

• It allows the policyholders to view and manage insurance portfolios at one place.

• Using this app, the customers can pay premiums instantly.

• They can track policy benefits in real time.

• They can avail paperless policy loan using the MyLIC App.

• Using the app, the customers can update policies online without requiring to visit the LIC branch in most cases. 

• They can revive their lapsed policies online.

• The app users can easily explore and purchase LIC policies online in a simple, fast and entirely digital manner.

• The app offers fast, secure & paperless e-KYC.

Salient Features of Super Sales Saathi App

The key features of the super sales saathi app include the following:

• It provides digital sales tools for the intermediaries and field staff of LIC.

• Using the super sales saathi app, the LIC staff can conduct real-time policy status tracking.

• They get automated reminders for follow-ups.

• The app allows for integrated communication with customers.

• It offers AI-driven nudges for customer value enhancement.

• The app provides digital sales kits and product explainers, making it easier to conduct on-the-go presentations for the customers.

• The intermediaries can monitor targets and achievements using the performance dashboards on the app. 

Both the MyLIC and Super Sales Saathi apps are delivered through LIC’s DIVE (Digital Innovation & Value Enhancement) platform, designed to provide a smooth, secure and fully integrated insurance experience for customers, intermediaries and employees of LIC.

Source:- Press Information Bureau (PIB)