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Cult.fit is a popular name among fitness enthusiasts. It is a ‘Made in India’ fitness tech company that focuses on group-led workout classes. It opened its very first center in South Bangalore, India.
Now, it is present in 130+ locations across Bangalore, Mumbai, Hyderabad and Delhi. In this blog post, we shall discuss cult.fit company details, and explain its history, founder, services and franchise.
Cult.fit is a fitness tech company founded in 2016. The cultfit founders are Mukesh Bansal and Ankit Nagori. The company offers group workouts ranging from yoga to boxing and best-in-class trainers. The cult.fit members can choose to work out at a cult center with trainer-led sessions or through home sessions from the comfort of their home.
To deliver a world-class fitness experience for the members, cult.fit uses modern technology. One can book classes or follow workout videos easily using the cultfit app or website. Cultfit net worth is estimated to be between $1.5 billion to $2 billion.
Cult.fit was established in 2016. It was founded by fitness freaks Mukesh Bansal and Ankit Nagori after the duo quit Flipkart. After quitting their job, they started to gather information and discovered that individuals are not paying attention to their health regularly and only visit doctors only when their problems become chronic. In India, chronic and lifestyle diseases are among the main causes of death. This made Mukesh and Ankit think more deeply.
They decided to solve this problem by creating a platform where people can exercise and stay fit. This is how Cure.fit, now called Cult.fit, was started. The founders raised some funds even before launching an app. After COVID-19, the company made changes in its business model. During the pandemic, many of its centers were temporarily or permanently shut and employees were laid off. Then, the company decided to focus on online home workouts, mental health and overall well-being.
This upgrade helped to propel the company's growth. Cult.fit started many live sessions and added more content to its platform. The cultfit brand has worked with influencers like Yasmin Karachiwala, Hrithik Roshan, Tiger Shroff, Milind Soman and Nora Fatehi.
The details of the cultfit company founders are provided below:
The details of Mukesh Bansal are as follows:
|
Profile Detail |
Description |
|
Role & Designation |
Founder & Executive Chairman of Cultfit, Founder of Myntra, Founder of Meraki Labs, Founder of Nurix |
|
Date of Birth |
6 September, 1975 |
|
Place of Birth |
Haridwar, Uttarakhand |
|
Education |
Computer Science and Engineering from IIT Kanpur |
|
Professional History |
After graduation, he worked as a system analyst with Deloitte in Chicago. Later on, he worked with various startups like NexTag, Centrata and NewScale. He was also the Head of Commerce and Advertising Business at Flipkart. |
|
Investments |
He has invested in Truva, Nuvie, Firstclub, Nurix AI and several other companies. |
The details of Ankit Nagori are as follows:
|
Profile Detail |
Description |
|
Role & Designation |
Founder of Cultfit, Founder & CEO of Curefoods, Founder of Simply Sport Foundation, Partner at Resolute Ventures |
|
Date of Birth |
27 October, 1985 |
|
Place of Birth |
Bokaro, Bihar (Now in Jharkhand) |
|
Education |
IIT Guwahati |
|
Professional History |
After graduation from IIT, he started Youthpad.com, a social media networking platform. He cold-emailed the Flipkart founders and got hired at the company as their 22nd employee in 2010. Within six years, he became a Chief Business Officer (CBO) at Flipkart. |
|
Investments |
He was invested in Magical Nest, Material Depot, Ultraviolette and Rabitat among other investments. |
Fitness services provided by cult.fit include:
Cultfit provides scheduled instructor-led sessions like strength and conditioning, Hrithik Roshan-inspired HRX, dance fitness, yoga and boxing.
Using the cult.fit app, the cultfit members can access live and recorded workouts from the comfort of their homes using their phones, tablets or laptops.
For independent workouts, it provides access to cult gyms as well as partner gyms like fitness first and gold’s gym.
It also offers specialized classes including bootcamp, recovery sessions and pilates.
For personalized goals, it offers access to health coaches as well as personal training.
Some cultfit memberships provide access to swimming and badminton facilities.
Most cultfit centres provide facilities like shower, locker, towel and water stations for the members.
Cultfit operates on a FOCO (Franchise Owned, Company Operated) model. Under this model, the franchisee owns the gym and capital while the franchisor cultfit manages day to day operations, marketing and staffing. Cultfit franchise cost can be anywhere from Rs. 1 crore to Rs. 3 crore, depending on the location, space, etc.
To apply for cultfit franchise, you need to follow the steps explained below:
Step 1: Visit the official website of cultfit business @ https://business.cult.fit/
Step 2: Then, from the available options, click on ‘Cult.fit Franchise’.
Step 3: Now, click on the ‘Get in Touch’ button.
Step 4: The cultfit franchise form will appear on your screen.
Step 5: In the form, enter the necessary details like name, email address, phone number and city. In the message field, mention that you are interested in cultfit franchise.
Step 6: After that, carefully review the details you entered and then click on the ‘get in touch’ button to submit the form. After successful submission of the form, the following message will appear on your screen: Thank you for your interest in the Cult Gym Franchise. Our team will get in touch with you shortly to discuss your city preference, investment goals & more.”
After completing all the necessary steps, you must wait for the official cultfit franchise team to connect with you to discuss the cultfit franchise details.
Cultfit is one of the leading fitness-tech brands in India. It was established in 2016 with a single centre operational in South Bangalore. In today’s time, it has hundreds of centers across the country. Cultfit follows a hybrid fitness model. It offers both in-person, trainer-led center workouts and live, interactive at-home sessions for the fitness enthusiasts. If you want to operate a franchise of cultfit, you can visit the official cultfit website and express your interest by filling out the cultfit inquiry form.
If you want to start a company in India, you can connect with our company registration experts at Registrationwala for professional assistance and guidance!
Also Read:- CarDekho Company Details: Founder, History, Revenue & Services
Q1. Who is cultfit founder?
A. There are two cultfit founders, i.e., Mukesh Bansal and Ankit Nagori.
Q2. When was cultfit founded?
A. It was founded in 2016. Its first center was opened in this year in South Bangalore.
Q3. How to apply for cultfit franchise?
A. To apply for cultfit franchise, visit the official website of cultfit business and express your interest in operating their franchise. After that, their team will get in touch with you to discuss cultfit franchise details, including cultfit franchise cost, cultfit franchise model, investment, equipment, space, etc.
Q4. Does cultfit provide live workout sessions?
A. Yes, cultfit provides live workout sessions. These sessions can be attended using the cultfit app by members from the comfort of their homes.
Q5. Who is Cultfit CEO?
A. The CEO of Cultfit is Naresh Krishnaswamy. He has held this position in the company since April 2024.
Q6. Is cultfit owned by Tata?
A. No, cultfit is not owned by Tata. However, it is a Tata Digital-backed company, meaning Tata holds a significant minority stake in it.
Q7. Has cultfit IPO been launched?
A. No, this IPO has not been launched yet.
Q8. Is cultfit owned by Flipkart?
A. No, cultfit is not owned by Flipkart.
Q9. Who is cultfit owner?
A. Cultfit owners are Mukesh Bansal and Ankit Nagori. However, they are not the sole owners of the company. The cultfit company has a complex, institutionally-led ownership structure.
Disclaimer:- We have tried our best to provide our readers with the most accurate and up to date information in this article. However, we cannot guarantee 100% completeness/accuracy of the information we have provided. This content is meant for informational purposes only. We do not advise our readers to make financial, investment or other decisions based on this article and recommend them to verify with official sources.
I’m Manish Kumar, a content management professional with expertise in financial and regulatory matters. I specialize in turning complex compliance and incorporation concepts into clear, practical insights. As a regular contributor to the Registrationwala portal, I write about finance, taxation, government schemes, company formation, and statutory compliance. My focus is to provide accurate, up-to-date information that helps readers understand regulatory developments and their real-world implications.
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