The word startup has become a buzzing word in the context of business. A startup can be perceived as a self-creating platform for young entrepreneurs who are bringing the new ideas to the table which are more creative than ever before.
In this cut-throat competition era, every entrepreneur wants to stand out from the crowd and build his or her own image in the market. They don't want to leave any screw loose to let other moving faster, and, therefore, right from the first day they start focusing on business promotion and try to distinguish themselves from their competitors. In this process of moving ahead, one must not forget to register brand, in other words, register the unique Trademark which is the first step to protect the business identity and create a niche market for oneself.
Trademark registration should not be perceived only as a protection tool rather it is a promotional tool of the business because it conveys the idea of start-up to the public at large. Just imagine the trade Mark of any company, isn't it the whole picture of that business revolving in your brain? Well, I think it is! This is the magic of the trademark which leaves the impression of that mark on consumer's brain. So, registration of the Trade Mark is the first step of advertising of startup.
Even, most of the people on the planet do not remember the name of the company but they Do remember the Trade Mark. Just look at a few examples:
I think it is clear from above that what power of the brand. Therefore, it is very crucial for startups success that how they are conveying their unique idea to the target audience.
Most of the startups are taking the online route, more specifically through Android applications to reach to the masses; therefore they are making their mark or logo of Apps similar to the Trade Mark.