The word start up has become buzzing word in context of business. Start up can be perceived as self creating platform for young entrepreneurs who are bringing the new ideas to the table which are more creative than ever before.
In this cut throat competition era, every entrepreneur wants to stand out from the crowd and build his or her own image in the market. They don't want to leave any screw loose to let other moving faster, and, therefore, right from the first day they start focusing on business promotion and try to distinguish themselves from their competitors. In this process of moving ahead, one must not forget to register brand, in other words register the unique Trademark which is the first step to protect business identity and create a niche market for oneself.
Trade Mark registration should not be perceived only as protection tool rather it is promotional tool of the business because it conveys the idea of start up to the public at large. Just imagine the trade Mark of any company, isn't it the whole picture of that business revolving in your brain? Well I think it is! This is the magic of the trade mark which leaves the impression of that mark on consumer's brain. So, registration of the Trade Mark is a first step of advertising of start up.
Even, most of the people on planet do not remember the name of company but they Do remember the Trade Mark. Just look at few examples:
I think it is clear from above that what power of brand. Therefore, it is very crucial for start ups success that how they are conveying their unique idea to the target audience.
Most of the start ups are taking online route, more specifically through android applications to reach to the masses; therefore they are making their mark or logo of Apps similar to the Trade Mark.