If you are an online seller or reseller, you have to be vigilant to protect your business identity. Because nobody knows, who you are in the online business, it is only your website address or brand or trademark name that is known to the general public.
You have to make every effort to protect this identity; otherwise, anybody in disguise can use your trademark or logo in their business because people recognize your brand, not you individually.
Firstly, you should register your trademark as per your website address; otherwise, cybersquatters register the name's trademark, which is similar to your website URL. After registering the name, they usually call you to bully and demand a heavy amount to give the same to you. The low price of domain names also encourages cybersquatters to register well-known domain names to make illegitimate profits.
Secondly, it is not only from a protection point of view, but you can also mint money by registering your unique trademark. The first step for creating a world-famous brand is trademark registration because trademark registration gives you protection from the potential infringer, thereby protecting your most precious assets. After registering a trademark, the next step is converting your trademark into the brand.
Building or creating a brand is not a one-day task or activity because it requires both human and financial resources.
At an initial level of your business, you have to invest in your marketing activities, by which people start identifying your business by your brand.
Recall a Paytm case in India. I think there is hardly any person who doesn't know about Paytm in India. Paytm also went through the same phases to create the brand in India.
Thirdly, you have to clearly show a copyright mark on your website or any document you publish online. Therefore, it is also advisable to get a copyright registration.
You have to keep a close watch over your competitors regarding whether they are using your trademark or brand name. If you find any infringement, you have first to send a letter to the infringer outlining your concern. If they fail to respond, you should adopt a legal route to defend your business trademark.
So, it is advisable to be aware of what is going on around your business to get a timely alert about any potential identity theft.