If you are an online seller or resellers, then you have to be vigilant to protect your business identity. Because nobody knows you who are you in the online business, it is only your website address or brand or trademark name which is known to the general public. You have to make every effort to protect this identity otherwise; anybody in disguise manner can use your trademark or logo in their business because people recognise your brand, not you individually.
What are the possible routes to protect or build your business image or brand:
Firstly, you should register your trademark as per your website address; otherwise cybersquatters register the trademark of the name which is similar to your website URL. After registering the name, they usually call you to bully and demand heavy amount to give the same to you. The low price of domain names also encourages cybersquatters to register the well-known domain name to make illegitimate profits.
Secondly, it is not only from a protection point of view but you can also mint money by registering your unique trademark. For creating a world famous brand, the first step is a trademark registration because trademark registration gives you the protection from the potential infringer; thereby protects your most precious assets. After registration of a trademark, next step is converting your trademark into the brand. Building or creating the brand is not one day task or activity because it requires both human resources as well as financial resources. At an initial level of your business, you have to invest in your marketing activities by which people start identifying your business by your brand. Recall a Paytm case in India, I think, there is hardly any person who doesn’t know about Paytm in India. Paytm also went through the same phases to create the brand in India.
Thirdly, you have to show clearly a copyright mark © on your website or any document which you publish online. Therefore, it is also advisable to get copyright registration.
You have to keep a close watch over your competitors regarding whether they are using your trademark or brand name. In case, you find any infringement then you have to first send a letter to the infringer outlining your concern. If they fail to respond then you should adopt a legal route to defend your business trademark.
So, it is advisable to be aware what is going on around your business to get a timely alert about any potentiality of identity theft.