Grounds of which Examiner rejects Company Logo Registration

  • January 02, 2023
  • Dushyant Sharma
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There are several reasons why the Registrar might reject a proposed trademark. Two types of Company Logo Registration refusals are known in the Trademark world: Absolute and Relative. This article will detail both grounds for registration refusal to the Trademark.

Absolute Refusal of Company Logo Registration

The following are the situations for which the Trademark Examiner will reject the application on absolute grounds:

Proposed Company Logo lacks Distinctiveness

The Examiner will refuse the trademark registration devoid of any distinctive character. Such Trademarks cannot distinguish the goods and services of one person from those of another.

Proposed Logo bears Exclusivity

The Examiner will refuse the registration of a trademark that consists exclusively of marks or indications serving in the Trade to designate the following details of the goods or rendering of the service or other characteristics of the goods or service:

  • Kind
  • Quality
  • Quantity
  • intended purpose
  • Values
  • Geographical Origin
  • Time of Production

Applied Company Logo can be linguistically customary

The Examiner will refuse the registration of a trademark that consists exclusively of marks that have become customary in the current language or the established practices of the Trade. But the Examiner will not refuse the trademark registration if it acquires a distinctive character or is a well-known trademark before the date of application for registration.

Company Logo can trigger a socio-political event

The Registrar of Trademarks will not register the Trademark on the following grounds:

  • Nature of Trademark causes deception to the public or causes confusion
  • Trademark signifies or symbolizes any matter that is likely to hurt the religious sentiments of any one class or section or more of the citizens of India.
  • Trademarks' nature conveys some scandalous or obscene matter.
  • The chosen Trademark is prohibited under the Prevention of Improper Use Section of the Emblems and Names Act of 1950.

Proposed Company Logo has an Objectionable Shape 

The Registrar will refuse the trademark owner of registration if it consists of the following:

  • The shape of the Brand's goods, which results from the nature of the goods themselves; or
  • The shape of goods necessary to obtain a technical result
  • The shape gives a substantial value to the goods

The nature of goods or services about which the Trademark is used or proposed to be used shall not be a ground for refusal of registration.


Colour Coding for the Company Logo Registration

 A trademark is designed wholly or partially by a combination of varied colours. The Tribunal notes such patterns and limitations while deciding on the Trademark's distinctive character. If the Registrar registers a trademark without limitation of the colours, he must also register it for all colouring patterns and combinations.


Relative Refusal for Company Logo Registration

The following are situations where the Trademark Examiner will reject the application on relative grounds. The Registrar can reject the Trademark if its identity matches an earlier trademark or if the owner covers the proposed one's goods or services.

Proposed Trademark Logo associates with a registered Company Logo

The Authority can reject a Trademark on relative grounds if it is similar to an earlier trademark and the Trademark owner covers its similarity to the goods or services. Also, there exists a likelihood of confusion on the part of the public. This includes the likelihood of association with the earlier Trademark.

Similar Goods & Services with an existing Company Logo

If a Trademark is identical to an earlier trademark, the Registrar might reject it. The Registrar can also reject the Trademark if the Registrar registers it for goods or services which are not similar to those of the earlier Trademark. The earlier Trademark is registered in the name of a different proprietor. The proposed Trademark must not be registered if the earlier Trademark is well-known in India. Also, the Registrar will reject the application if using the later Trademark without due cause would take unfair advantage of the former or be detrimental to the distinctiveness and market reputation of the earlier Trademark.

If you wish to know further about the online Trademark Logo Registration process and the logo trademark registration fees in India, connect with the IPR experts at Registrationwala. 


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Dushyant Sharma
Author: Dushyant Sharma

Hey there, I'm Dushyant Sharma. With the extensive knowledge I've gained in past 8 years, I have been creating content on various subjects such as banking, insurance, telecom, and all the important registration and licensing processes for various companies. I'm here to help everyone with my expertise in these areas through my articles.

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