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Preface: This post was originally published in 2023 and has been updated on October 03, 2025, to provide you with the most current and accurate information.
In a crowded market full of brands, it is essential to create a unique brand so that your customers will remember it. Companies aim to stand out, while customers seek products that are associated with quality branding. The solution to achieving this is through trademark registration.
This registration allows you to secure your brand name, logo, design, colors or any other distinctive elements. As a result, customers will recognize and return to your brand and trust it for high-quality products. In this blog post, we shall discuss the advantages of trademark registration in India.
So, if you’re confused whether you should apply for TM registration, going through this blog post will help you learn about all the benefits of trademark and convince you to opt for it.
The key advantages of registering a trademark in India are provided below:
The primary advantage of trademark registration in India is that it provides legal protection to the brand mark. As a result, it can be used by the owner on their products or services without the fear of infringement.
If someone uses your trademark without your permission, then you can take a legal action against them and claim an injunction to stop the unauthorized use.
The trademark license remains valid for ten years, and after that, you can renew the trademark for more than ten years to keep receiving legal protection.
The trademarks in India are registered by the Controller General of Patents, Designs and Trademarks (Office of the Registrar of Trademarks), Ministry of Industry and Commerce, Government of India).
After registering your trademark with the authority, you get the exclusive rights to use it on any of your goods and services (as listed in the registration).
At the initial stage of a business, the operations are usually limited to a certain place or region. But as the business grows, its operations may expand to other regions. In such a case, the trademark can be registered to receive nationwide protection.
Even if the business hasn’t expanded, you can still get the registration of a trademark to be safe from the beginning.
For example, the Parle-G factory was first established in 1929 in Vile Parle and later expanded to other cities. Having a registered trademark allowed them to use their brand name across the country.
In case of trademark infringement, the owner of the registered trademark may be able to seek greater legal damages and remedies. For damage, they can get monetary compensation, attorney fees or other remedies that are not available to the owner of the unregistered trademark.
In case of a legal dispute, the registered person has a trademark license as proof to show the validity of the mark. Section 31 of the Trademark Act gives recognition to the trademark rights, which reduces the burden of proof from the owner of the mark.
The companies with registered trademarks gain popularity among customers over time. This helps the brand build trust among buyers. When the quality of products is consistent and the brand is easily recognized, customers prefer to choose it again and again.
This can be understood with the following examples: For chocolate, the first brand that comes to our mind is Cadbury in the purple colour packaging. For pizza, we think of Domino’s pizza that arrives in a blue cardboard package. These brands have created a large base of loyal customers with time and they come back for quality products.
After the registration of the mark, the businesses can use the symbol ® on their product to show the customer that their trademark has been legally registered. The symbol helps the customers connect their trust with the brand and their products.
To secure a trademark in the international market, it is necessary to protect your trademark through global trademark registration. The Madrid system is an effective and cost-efficient solution to protect your trademark worldwide without the need of filing multiple applications.
Through a single application, you can get protection in upto 131 countries. This is a centralized system to renew or expand your global trademark portfolio.
A trademark is an intellectual property of the company, which means it is an asset. It enhances the overall value and marketability of the company. Also, a company can sell, assign, franchise or use it for other commercial purposes.
This will allow the company to generate additional revenue streams and strengthen the brand position in the market. In this way, a trademark truly acts as a valuable asset for the business.
Trademark registration helps a business secure its logo, design or symbol and use it for various purposes. It also grants the business exclusive rights to use the mark in national markets, and even in international markets if global registration is obtained via Madrid System under WIPO. If someone uses your trademark without authorization, then it is your legal right to take a legal action against them and claim remedies.
If you want to register a trademark, you can reach out to Registrationwala. We help you in filing an application for a trademark and also assist you in obtaining the trademark registration certificate.
Q1. What is the procedure of registration of trademark in India?
A. The trademark registration procedure in India involves conducting a trademark search, filing TM-A application, application’s examination by TM registry, publication in trademark journal and grant of trademark registration certificate in case of no opposition by third party and securing acceptance of application.
Q2. What are the different types of trademark?
A. The different types of trademark are Product Mark, Service Mark, Collective Mark, Pattern Mark, Sound Mark, Certification Mark and Shape Mark.
Q3. What are the benefits of registering trademark?
A. The benefits of registering trademark are exclusive rights to the owner to use the mark, enhanced brand reputation, prevention of infringement and increased trustworthiness by clients and customers.
Q4. Can trademark class be altered once the application has been filed?
A. No, once the application has been filed, the trademark class cannot be altered.
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