Trademark is one of the ways in the form of words, marks, or taglines to show your products or services to the general public uniquely and effectively. Trademark is also a way to advertise your product cost-effectively. When you give a name or identity to your products, it could be in any form of image, letter, slogan, or combination of colors.
But the problems to manage the trademark arise when another entity starts using your trademark without seeking your permission. This is regarded as trademark infringement.
As we all know that we are living in the country which comes at place number 2 in terms of population, so keeping check who else is using our trademark seems to be quite difficult, moreover when other people using the somebody's else trademark then they tweak in the existing trademark to use it in their own business so that on the face it is little difficult to oppose the trademark. These things make the management of a trademark portfolio more complicated and cumbersome.
Using another person's trademark constitutes infringement, which is a sin and punishable under the trademark laws in India. Trademark infringement can harm the original owner in many ways, such as loss of the reputation and valuation of the business.
Trademark shows the quality of your product, but when the infringer degrades this quality, this will lead to customer dissatisfaction, and consumers feel cheated without knowing that somebody else is cheating them, not the real owner. In this way, the value of the existing business starts eroding because consumers start shifting to another brand.
Because of all these malpractices adopted by the competitors, trademark owners resort to professionals who can manage their portfolio of trademarks and check on these kinds of ill-legal practices.
Trademark infringement is also subject to some interpretation. Sometimes, another party infringes our exclusive right, but this is not the case in reality. So, it is pertinent to peep into the legal provision to know what constitutes infringement or what's not to unearth the truth.
These cases clearly show that one person is infringing the other person's rights if the case falls under one of the cases mentioned above. But as I have already told you, sometimes some cases resemble the infringement, but they are not. So, let's count them also:
Now you must be aware of the trademark infringement. So, while devising your trademark strategy, you should keep these points in mind. This will help you in both ways, whether you are an existing owner of the trademark or going to file a trademark registration application in India.