How is FSSAI License Beneficial for Your Food Business?

  • May 25, 2018
  • Dushyant Sharma
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FSSAI license gives you a legal advantage plus a boost to your food related business.

FSSAI license is a kind of food license issued by the Food Standards and Safety Authority of India (FSSAI). It is the apex food authority responsible for regulating and supervising food safety in India. This license is basically a permit that is required to be obtained by every food Business Operators (FBOs) like manufacturers, processors and traders, etc in order to operate their business in India. In order to obtain this license, there are certain specific standards laid down by FASSAI authority that are required to be complied with. These standards determine the quality of food articles and regulate their manufacturing, storage, distribution, sale, and import in order to ensure the availability of safe food for consumers.

Apart from ensuring the food safety and hygiene for the consumers this license also assists the entrepreneurs in several ways. The main benefit of FSSAI for business operators is that by acquiring this license they can create a marketing tool that can help in increasing their customer base and as a result ensure improvement in sales. Now let us take a better understanding of the benefits associated with FSSAI license.

Improved Customer base- In this era of digitization and instant communication the consumers have become much more aware of the food they eat.  They prefer to eat the food that is safe and hygienic without any adulteration and contaminations. With controversial cases like Maggie, consumers have begun to take the quality of food they eat seriously. Today’s consumer is well aware of the concept of FSSAI license. Thus, they check for the FSSAI mark before purchasing any food items. If an FSSAI logo is attached to your item customer will make sure to buy your product only.

Legal edge- Many business operators consider the procedure of obtaining FSSAI license long, cumbersome and expensive thus they try to avoid taking this license. However, it is mandatory for them to obtain the license so they can’t avoid it in the long run. In order to skip the hassles of landing into any legal trouble, they must apply to FSSAI license. Moreover, with so many consultancies the procedure is not even that difficult and expensive now.  Complying with FSSAI regulations let you run your business successfully with the ongoing peace of mind.

Business image- Every business unit aims at creating a sound image in the market to reap its benefits in the long run. One of the ways to create this image is by fetching the food license.  If you have a food license and your competitor does not hold a valid license you get an advantage of a better image in the market. Moreover, you can prominently display your licenses on your premises as it helps you in enhancing your identifications as a legitimate food establishment.

Business extension- Everybody desires to expand the activities of their business in the long run. They look for establishing their outlets in other areas and spread their business. Possessing a valid food license makes it easier for them to do so.  With this license, their reputation is built and they qualify to give their business new directions. In addition to this, this license makes it easier for business entities to get bank loans and for funding which is required for expansion.

To sum up we can just say that the importance of maintaining the quality of food is ever growing. Thus, the FSSAI license can prove to be beneficial in the short as well as in the long run for your business.

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Dushyant Sharma
Author: Dushyant Sharma

Hey there, I'm Dushyant Sharma. With the extensive knowledge I've gained in past 8 years, I have been creating content on various subjects such as banking, insurance, telecom, and all the important registration and licensing processes for various companies. I'm here to help everyone with my expertise in these areas through my articles.

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