If you are a business owner who wants to start a business, then you must be aware that unique brands stand out in the market. Customers prefer brands with unique identity and product or service. So, to protect the brand logo or name, you must know how to get a unique trademark.
In every industry, competition is increasing day by day and protecting the brand becomes a concern to many companies. The solution of this issue is to make your logo, phrase, name or anything be trademark registered. But before that, you must check that your desired name should not exist or in use by another company. For that below is a step-by-step process to find the perfect trademark for your brand.
The very step for any business is to choose a name, and the name should not be similar to an existing brand name, logo or phrase. Mostly, when it comes to registering a trademark, the businesses get confused about the types of trademarks they can register. So, below is a complete list from which you can choose the any type to get trademark registered as per your requirements:
Here are some other important points to remember while choosing a trademark:
As per the different studies, it is concluded that humans remember 80% of information when seen visually. So images work better than written text or phrases. It helps to recognise the brand quickly. For example - a logo with a red background and yellow M. You know it’s a logo of McDonald’s.
Here are the important points which you should follow while designing your logo:
If you are not sure about the brand's colours yet, then try black and white logo. In this, the pattern of the logo will get protected, not the colours. This will give you time to do experiments and your design will also get protected.
If you still want help in choosing the colours, then reach out to us and we will help you to select better colours as per your brand identity.
Your chosen name or logo must be available for registration otherwise you will face difficulty in registering the name. If someone already requests a related mark, then you need to change the logo and in the process your time will get wasted.
So, it is always better to check the availability of logos. You can do this by visiting an official website and then clicking on “Public Search.” A new window will open where you can fill in the details and check if the logo is registered or not.
In case, you want to register your brand name and logo, then you can do it by filing a single application. The only condition is that your logo should be involved with the brand name for registration.
The following is a list of marks that government does not allowed for registration:
After selecting a logo, and colour now it's time to file the trademark registration form. Choose a suitable class for trademark protection, there are 45 classes which are provided in total by a trademark registry for different services and products. Based on your company’s activity, choose the most suitable class.
In case more classes are applied to you, you need to file applications in those classes also. The benefit of this is that you can protect your logo or name in those classes. After applying you can change the class as well. It is better to think of long-term and select classes which you will cover in future.
Now, when you get a fair idea about how to get a unique trademark and its process. Follow the checklist to finalise a name or logo of your brand, keep this checklist with you. So, your logo or name must be unique, different in colour, must be available, does not contain any prohibited sign or word, and should not be similar to an existing brand. In case you want experts' help, reach out to us and our experts will provide assistance in the complete process.